/* eslint-disable react/no-unescaped-entities */ /* ============================================================ Sections — Part 1 Hero · Problem · Insight · Sustainability · Solution ============================================================ */ // ============================================================ // HERO // ============================================================ function Hero() { return (
INAUGURAL RIDESHARE CATEGORY PROPOSAL · MAY 2026

In every hand.
The moment they're
deciding how to move.

150,000 co-branded cans a year. In hand at premier California venues — at the moment riders are deciding how to move, and how to get the food they didn't eat. One can. One scan. Three live experiments across Uber's funnels.

Start the pilot — $100K See the A/B story
Pilot
$100K · 50K cans · 90d
Funnels measured
Rides · Eats · Uber One
Annual cans
150K+ at anchor
Attribution
Multi-funnel · first-party
Uber co-branded water can
CO-BRANDED · 16 FL OZ
~10 MIN IN-HAND DWELL
QR · VARIANT-TAGGED
); } // ============================================================ // PROBLEM // ============================================================ function Problem() { return (
THE PROBLEM
Uber pays for impressions.
Nobody can attribute them.

Uber already pays for brand-in-environment — main stages, stadium signage, presenting sponsorships, broadcast pre-roll. Each of those is real money, and none of them lives in someone's hand. None of them attributes to a ride, an order, or a membership.

The post-event moment is the highest-intent rideshare moment of the night. Tens of thousands of people decide how to move in the same fifteen minutes. Today, Uber competes for that moment with a generic in-app push.

And it's not just rides. The same person, on the same trip home, is deciding what to eat. A different funnel. Same surface. One brand moment. Three open funnels.

main-stage signage LED rotation CTV pre-roll presenting sponsor logo
); } // ============================================================ // INSIGHT // ============================================================ function Insight() { const stats = [ { k: "PER BRANDED TOUCHPOINT", v: "$2.00", sub: "fully loaded — production, distribution, attribution" }, { k: "ANNUAL CANS AT ANCHOR", v: "150K+", sub: "premier California venues, 12-month run" }, { k: "AVG. IN-HAND DWELL", v: "~10m", sub: "more than any LED rotation, any CTV ad" }, { k: "FUNNELS ATTRIBUTABLE", v: "3", sub: "rides · Eats · Uber One — same scan" }, ]; return (
THE INSIGHT
$2.00 per branded touchpoint.
Already attributable. Already in hand.

Uber already pays for brand-in-environment moments — main stages, stadium signage. None put the brand in someone's hand. None are attributable to a ride or an order. This one is both — at a fraction of the cost.

A 16-ounce co-branded can stays in hand for the entire walk-off-to-rideshare window. That's an order of magnitude more attention than a logo on a billboard, an LED rotation, or a 30-second pre-roll. And every scan is a first-party event in Uber's warehouse — tagged by venue, variant, and time.

{stats.map((s) => (
{s.k}
{s.v}
{s.sub}
))}
); } // ============================================================ // SUSTAINABILITY // ============================================================ function Sustainability() { const pillars = [ { icon: "leaf", t: "8 US natural springs", body: "Locally sourced from protected springs. Perfectly balanced minerals. No man-made BS." }, { icon: "circle", t: "Aluminum, not plastic", body: "Infinitely recyclable. ~70% of all aluminum ever produced is still in circulation. Plastic is not." }, { icon: "dot", t: "In hand, not in view", body: "A logo on a wall is passive. A can in a hand is held, read, and remembered. Useful, not decorative." }, { icon: "spark", t: "Useful, not waste", body: "People drink water at venues. We're not adding consumption — we're redirecting it from single-use plastic." }, ]; return (
SUSTAINABILITY

A can people use.
A brand they hold.

Water is a consumption that's already happening at venues. We're not adding to it — we're redirecting it from disposable plastic to infinitely recyclable aluminum, branded with a message someone reads while they drink.

{pillars.map((p) => (
{p.t}
{p.body}
))}
); } // ============================================================ // SOLUTION // ============================================================ function Solution() { const steps = [ { n: "01", t: "Co-branded can", body: "16 oz aluminum bottle. Uber-branded artwork. 8 US-spring natural water. Distributed at the anchor venue circuit's hydration stations and post-event concourse.", }, { n: "02", t: "Geofenced QR", body: "Every can carries a venue-tagged, variant-tagged QR. Scan lands on an Uber-controlled unlock page — Uber One free trial, Uber Cash, or Eats credit, plus $5K Uber-credit sweepstakes entry.", }, { n: "03", t: "Live data feed", body: "Every scan flows directly into Uber's growth-marketing warehouse, attributed by venue, variant, and time. New-rider, Eats first-order, Uber One trial — all observable in Uber's funnel, in real time.", }, ]; const triad = [ { k: "PHYSICAL", t: "A can in 150,000 hands", body: "Real product, real moment, real distribution. Not a pixel. Not a banner." }, { k: "DIGITAL", t: "An Uber-controlled scan destination", body: "First-party landing, first-party consent, first-party attribution. No middleware. No detour." }, { k: "MEASURED", t: "Three funnels, one event", body: "Rides, Eats, Uber One — all tracked from one scan, in Uber's own warehouse." }, ]; return (
THE SOLUTION

One can.
Three funnels measured.

A physical co-branded can becomes the doorway to a first-party Uber event — at the highest-intent rideshare moment of the night. Same can. Same moment. Multiple funnels, individually attributed.

{steps.map((s) => (
{s.n}
{s.t}
{s.body}
))}
{triad.map((t) => (
{t.k}
{t.t}
{t.body}
))}
); } Object.assign(window, { Hero, Problem, Insight, Sustainability, Solution });