/* eslint-disable react/no-unescaped-entities */ /* ============================================================ Sections — Part 2 A/B Testing (NEW) · Math · Anchor Network · Scope ============================================================ */ // ============================================================ // A/B TESTING — the unique-to-Uber section // ============================================================ function ABTesting() { const variants = [ { id: "one", label: "VARIANT A · UBER ONE", headline: "Free trial month.", sub: "Subscription growth — recurring revenue.", tint: "var(--uber-one-gold)", tags: ["new-rider", "trial-start", "trial-to-paid", "retention"], lead: true, }, { id: "cash", label: "VARIANT B · UBER CASH", headline: "$X credit, anywhere.", sub: "Cross-funnel: rides + Eats + more.", tint: "var(--uber-cash-blue)", tags: ["first-ride", "cross-funnel", "Eats handoff"], }, { id: "eats", label: "VARIANT C · UBER EATS", headline: "Order on the way home.", sub: "Eats acquisition at the post-event moment.", tint: "var(--uber-eats-green)", tags: ["eats-first-order", "ride-attach", "late-night demand"], }, ]; return (
UNIQUE-TO-UBER · A/B TESTING

One activation.
Three live experiments.

Every can on the circuit is venue-tagged, variant-tagged, and time-tagged. Uber's growth team gets a real A/B environment in the field — not a dashboard hypothesis. Which incentive lifts new-rider acquisition? Which converts to Uber One? Which drives an Eats order on the way home? Test it across the circuit. Adjust on the next production run.

{variants.map((v, i) => (
{v.label}
{v.lead ?
HEADLINE
:
FIELD ARM
}
{"Variant

{v.headline}

{v.sub}
{v.tags.map((t) => {t})}
))}
TAGGED BY
Venue + variant + time
Every scan attributable, no exceptions.
CONTROL
Uber growth team
Swap variants between print runs — within season.
DESTINATION
Uber warehouse
First-party. No middleware. No detour.
READOUT
Weekly · cohorted
Re-allocate spend toward the winning arm.
CAPABILITY BUILT-IN
The pitch site can ship with one default unlock. The infrastructure already supports all three arms.
); } // ============================================================ // MATH // ============================================================ function MathSection() { const m = window.EXPERIENTIAL_COMP; return (
THE MATH

$2.00 per touchpoint.
The cheapest hand in marketing.

At anchor scale, the Ape × Uber line item is a vanishingly small fraction of Uber's sales & marketing spend — and the only one in that budget that puts the brand in someone's hand at the moment they're deciding how to move.

{m.cols.map((c) =>
{c}
)}
{m.rows.map((r) => (
{r.label}
{r.values.map((v, i) =>
{v}
)}
))}
UNIT ECONOMICS · VALIDATION PILOT
Cans deployed50,000
Cost per can, all-in$2.00
Pilot fee$100,000
Anchor (Year 1) fee$300,000
Anchor cans / year150,000
% of Uber S&M (illustrative)~0.005%
The pilot fee is roughly one in-app push campaign's media budget.
The anchor fee is a rounding error against any of Uber's existing marketing line items.
); } // ============================================================ // ANCHOR NETWORK // ============================================================ function AnchorNetwork() { const stats = [ { k: "PREMIER VENUES", v: "8+", sub: "Anchor circuit · NorCal first" }, { k: "ANNUAL EVENTS", v: "200+", sub: "Concerts, festivals, brand activations" }, { k: "ATTENDANCE", v: "1.5M+", sub: "Concourse-passing eyeballs / year" }, { k: "POUR-RIGHTS", v: "Live", sub: "Hydration stations & concourse retail" }, ]; return (
THE ANCHOR NETWORK

Operating today.
Premier California venues.

Live distribution, live pour-rights, live concourse placement — across the premier outdoor amphitheatre tier. The anchor circuit is the inaugural deployment. National venue-operator circuits expand in Stage 03.

{stats.map((s) => (
{s.k}
{s.v}
{s.sub}
))}
PILOT

Single anchor circuit.

50,000 cans across the premier California venue tier. 90 days, peak season. One funnel-attribution model proven before scale.
ANCHOR · YEAR 1

The full California season.

150,000 cans across 12 months. Multi-variant A/B/C running concurrently. Category-exclusive — no other rideshare brand competes on the same surface.
); } // ============================================================ // SCOPE // ============================================================ function Scope() { const s = window.SCOPE; return (
SCOPE

Tight scope, by design.

This is a narrow, additive program — not a takeover of anything Uber already does. Two lists keep it that way.

SIX THINGS WE'LL NEVER TOUCH

Out of scope. On purpose.

    {s.neverTouch.map((t, i) => (
  • {t}
    • ))}
SIX PLACES THE DATA LIVES

Uber's systems. Nowhere else.

    {s.dataLives.map((t, i) => (
  • {t}
    • ))}
); } Object.assign(window, { ABTesting, MathSection, AnchorNetwork, Scope });